China Express Branding

China Express is a small restaurant in Muncie, Indiana. I designed them a food truck, a new identity design, and new to go boxes to coordinate with the updated logo design. The new logo is inspired by a lotus flower, a popular symbol in chinese culture. It is a pure white flower that grows out of mud, just as China Express produces good food out of a tiny, unassuming storefront. The takeout boxes are asy to transport takeout boxes with built in handles that seal tightly with stickers are very practical for food trucks. The boxes are designed like the traditionally shaped Chinese takeout boxes, but they are branded to fit the new China Express identity. The design uses stickers to cheaply seal and brand the restaurant takeout boxes.
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Branding

Food Truck

Takeout Container


Menu


Pattern