Art Direction & Print Design

New York Times x Google Lens

Art Direction & Print Design

Art Direction & Print Design

New York Times x Google Lens

Google partnered with The New York Times to create interactive content in its magazine using AR technology. Over the course of 2020, we designed print ads in The New York Times Magazine and newspaper.

Two of the print ads when scanned by Google Lens expanded into interactive lenslets. Throughout the partnership we used our ads to reflect on the cultural events of a historic year such as Black Lives Matter and the LGBTQIA+ movement.

GREAT PERFORMERS ISSUE 12.13.20

Google Lens Drag Ball

The interactive video demonstrated how the Harlem Ball culture in NYC defied discriminatory laws and broke through social norms.

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VOYAGES ISSUE 9.27.20

Henry Ossawa Tanner

For the “Voyages” issue of the magazine we highlighted Henry Ossawa Tanner, an internationally-acclaimed Black American artist.

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