ART DIRECTOR

ODML Identity

Identity Design

Branding designed for the Google On Device Machine Learning Summit.

The icon is influenced by 8-bit graphics, referencing the fact that ODML typically requires 8-bit processing to work.

The lockup incorporates three-dimensional letters into  a cube drawn on an isometric grid. The orange is pulled from the TensorFlow color palette and balanced with complementary blue and purple. The color palette and similar visual styles make the logo complement the TensorFlow logo while also standing as its own brand.

Motion Design by Dylan Liang